KEBS Corporate Social Responsibility
KEBS Corporate Social Responsibility (CSR) is aimed at causing a positive impact on the society; it reflects the expectations of the society within the organizations sphere at a particular time. The main objective of KEBS CSR is to maximize its contribution for sustainable development.
CSR and community based activities are part of KEBS procedure for marketing management. This is also mirrored in the Strategic Marketing Plan 2012 – 2017 which states that KEBS will sponsor worthy causes involving women, youth and physically challenged. In the financial year 2014/15 KEBS undertook the activities below as per the approved vetting procedures and CSR criteria for sponsorship.
1. Kenya Paraplegic Organization 2. First Lady's Marathon 3. Freedom from Hunger